Static video screens that loop advertisements and announcements are already quite dated. The more modern versions of this audio visual medium are touch screen displays. These allow for more interactivity, which is one of the key characteristics of advertising media these days. Touch screens are used in various high traffic areas such as automotive retailers, banks, museums, malls, school campuses, restaurants, amusement parks, and airports.
Touch screens put the information right at the customers’ fingertips. At the same time, it eliminates other live customer touch points that are expensive to maintain. Touch screens can be made readily available and accessible to customers. They are not difficult to install and setup as they simply work like any other television screen or video screen-computer combo.
Touch screens come in various sizes, screen resolution and color quality, and mounting options among others. Your choice of touch screens highly depend on your intended use. Some examples of how these touch screens are used include directional maps in malls, promotional interactive game pads in groceries and supermarkets, queuing systems in service offices, and after-sales customer feedback forms in retail stores.
Aside from external or customer use, companies and businesses can also use touch screens for their internal processes. Restaurants, for instance, can use touch screens for their inventory management tasks and logistics tracking.